built by creators
We were creators before we were managers.
We knew creators deserved someone who understood the whole career.
why we started
We built the agency we wished existed.
That experience still shapes every decision: listen first, be honest, protect the creator and build around the life and business they actually want. And yes, sometimes that means saying the awkward thing out loud.
Tonje
Founder & CEO
Tonje started NOT Management with one goal: to build a space where creators are truly seen, supported, and set up to thrive. With a background in both tech and content creation, she brings a rare mix of strategy and empathy to the table, and it shows in everything we do.
As a former streamer herself, she knows the grind, the burnout, the wins, and the chaos. That’s why NOT was built differently, from the inside out.
She’s the kind of leader who gets her hands dirty, champions every talent on the roster, and isn’t afraid to shake up the industry.
Amalie
Chief Marketing Officer
Amalie is our creative powerhouse, part strategist, part designer, part content wizard. With a background in media design, influencer marketing, and over 10 years as a content creator, she brings serious range to the table.
From graphic design and branding to photo, video, and content strategy, she’s the brain behind the visuals and the heart behind the messaging. If it looks good, feels bold, or hits in just the right way, Amalie probably had a hand in it (like this website).
She’s the one we turn to when we need something cool, scroll-stopping, and uniquely NOT.
Theo
Exclusive Talent Manager
Theo is the kind of person who asks the right questions, hypes your wildest ideas, and helps you figure out how to actually make them happen. A lifelong creative and deep thinker, he’s passionate about helping creators grow, their way.
He’s not here to mold you into something you’re not. He’s here to listen, guide, problem-solve, and keep it real while you build a career that fits you. From brainstorming new directions to navigating the chaos of the industry, Theo shows up with care, strategy, and zero ego.
If you’ve worked with Theo, you know, he sees the bigger picture, and he’ll make sure you do too.
Lynn
Talent Manager
Lynn is best described as the perfect mix of structure and empathy. She has years of experience as a creator, host, and community-builder. She understands the creator journey from every angle – the excitement, the storytelling, the pressure, and the love for it all.
She’s thoughtful, detail-oriented, and the kind of person who always shows up prepared (with her trusty pen and notebook).
Whether she’s supporting talent through new opportunities or helping them navigate this fast-moving industry, Lynn leads with clarity, care, and a deep respect for the people she works with.
Think you’d make NOT better?
We’re always open to people who understand creators and want to help build better businesses with them.
If you see a way you could add value to NOT Management, whether it’s through creative strategy, talent support, brand magic, or something totally unexpected, we’d love to hear from you.
Get in touch